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Tipping the balance with the Persil ‘Dirt Is Good’ Campaign

Tipping the balance with the Persil ‘Dirt Is Good’ Campaign

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Kids and screen time is one of those discussion points which crops up time and time again. Whether everyone’s trying to avoid it or embrace it, I’ve been in all camps. Ronnie was a late starter to anything which involved sitting still. There were even times where I looked longingly at other children sitting quietly on an iPad while my boy had zero interest in any type of screen. 

Lately, though, I’ve been sneaking in the flip side of that situation. Post-school fatigue combined with busy mum working from home means it’s been so easy to let him sit for another 10, 15, 20 minutes while he’s quiet. And it seems I’m not alone. A new study has revealed; by age 7, children will have spent 2 years and 3 months of their lives in front of a screen.  More than half of that time is ‘mindless’ screen time – spent without family or friends, in solitary, screen-based activities.

The study, which was conducted by Persil amongst parents in the UK and Ireland, highlighted that time spent in front of a screen far outweighs the time spent outside. Parents have reported that their children spend more than twice as much time in front of screens than playing outside –equating to 456 days of alone screen time by age of 7 versus 182 days of outdoor free play.

That’s hard reading. Just the thought that my son might spend more time on his own, not talking or barely moving than socialising, is quite shocking.

That’s all you need to realise that those extra minutes all add up.

SO WHY SUPPORT THE PERSIL DIRT IS GOOD CAMPAIGN?

As a busy mum, it’s all about keeping things simple. I’m not averse to letting Ronnie have some time on his ipad while I cook dinner or get on with chores. Far from it. I’ve often championed the corner of kids embracing a technological world. While I’m not a big fan of videos of kids opening toys, we’ve found some more educational things for him to watch.

Our only rule is that we incorporate some fresh air into the day and that screen time is far outweighed by free play. Whatever the weather.  

So what if they come in with grass and mud stains? That’s what Persil will be taking care of.

With a promise to tackle tough stains even on a quick wash, that’s one thing you won’t have to think about when weighing up the pros and cons. My laundry pile is a never-ending feature so ploughing through it on a quick wash is music to my ears, I’ve just got remind myself when screen time is tipping the balance, that outdoor play is an important part of childhood.

And that there’s no such thing as bad weather, just bad clothing!

To find out more about Persil’s initiatives to tackle this play imbalance, go to Persil.com/dirtisgood

Disclaimer

This is a sponsored post in collaboration with Persil

 

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