Building a loyal following of regular readers will take time and effort, so when your blog falls into a slump, it’s very disheartening. The following tactics, from your choice of web hosting services to seasonal content, will help to battle the slump.
For many people, a blog is a digital journal where they can rant and rejoice about their day-to-day life, but for others, it has the potential to be an exciting career path. Either way, there’s no denying that a blog will need time, effort and a whole heap of creativity to be successful, you’ll find you’ll need a little tech knowledge too.
No matter how much content you write or how frequently you market your blog, there will be times that your site’s performance drops and fewer people are reading your posts. While this isn’t the end of the world and doesn’t mean your blog is doomed, it is something that you should be looking into and planning to rectify, even the most seasoned blogger will need to keep on top of there game.
- Optimise Your Website for SEO
As a blogger or anyone else who spends plenty of time online, you will have heard of SEO. It stands for ‘search engine optimisation’ and includes the various marketing techniques used to make your website rank higher on search engines. Whether you’re a casual blogger or it’s your primary source of income, SEO is vital if you want people to be reading your content.
Including keywords in your writing that relate to your niche is essential. Keywords are the words and phrases you enter into search engines, so take a moment to think of keywords that relate to your blog and start using them more in your content, just make sure it sounds natural and in keeping with your tone of voice.
Another important aspect of SEO is backlinks. These are hyperlinks in your blog posts to (ideally) high-authority websites which support what is being said. This demonstrates to search engines that your blog is a reputable source of information relating to the chosen topic.
- Write Seasonal and Relevant Content
If your blog is running a little dry in regards to topics and ideas, you should always take note of current events that relate to your chosen niche, as well as seasonal content. For example, Christmas is right around the corner, which gives you an enormous range of potential topics. With so many people searching for Christmas content online, there’s a good chance they’ll stumble upon your website. Don’t forget to create Pinterest style images with your keywords in the alt tags which will help send people to your site, seasonal topics are big searches on there.
Current events and special days during the year also provide you with a multitude of angles to use. A great example is World Mental Health Day (October 10th) which has just passed. This not only allows you to write meaningful and engaging content, but you also know that many people will be searching for keywords regarding mental health around this time.
- Embrace Social Media
There have been many game-changers throughout the digital age, but the internet and social media are arguably two of the most influential to date. In their most basic form, websites such as Facebook and Twitter are an innovative way to communicate with people all over the world. But over the years, social media has also evolved into a powerful digital marketing tool.
As a blogger, you should be taking full advantage of everything social media has to offer. It gives you access to a worldwide audience and allows you to promote your blog content for free. Millions of people visit social media websites every day, so if you’re yet to use it for marketing purposes you’re missing out on a tonne of potential readers! (see above about Pinterest!)
- Reevaluate Your Web Hosting Services
At some point you might want to purchase website hosting services , this allows you to get a blog online and provides you with the bandwidth and web space to maintain a website. Although now you may have invested some money into various aspects of your blog, in the early days, you may have understandably opted for the cheapest web hosting option to save a bit of money.
Cheap web hosting or inefficient website hosting companies can cause a variety of performance issues for your blog. One is slow loading times — which, because of the high-speed internet of today, isn’t something that people expect or tolerate from the sites they visit. High-quality web hosting gives you better site performance and keeps your readers happy and you’ll get access to support and customer service.
Bad website hosting can also lead to unexpected downtime. Although slow loading times are annoying, your readers will be able to access your site eventually. With downtime, there’s no site to access until the issue is sorted. This will massively affect your site’s SEO, as well as your ability to make money through your blog.
- Explore New Avenues of Creativity
If your website has been recording fewer visitors recently, it could be because they’re bored, or that your content has become predictable. If this is the case, now’s the time to explore new topics, niches and other creative aspects of your blog. This isn’t to say you shouldn’t continue to write the type of content you have done previously, but mixing it up with brand new, unpredictable content will help immensely.
While the general consensus is that you should focus on one niche to be more successful as a blogger, adding another area of expertise to your repertoire will give your more topics to write about and expand the audience who will find your blog or website appealing.
This is a collaborative post